Just One Day

What is needed to create a sustainable world? How can companies become sustainable? How can you make it happen?

We now know we have some pretty convincing evidence that the world is not getting better for most people to live in.  Because more and more people are suffering from the climate change, poverty, violence, conflicts, etc. This will be detrimental for companies in the long term.

In the end we all loose…However, this argument will not be enough for most companies to change. The question is how corporations can benefit one step at a time?

I believe that progress is only possible when people are placed at the heart of sustainability.

Are there examples of companies who just do that? Companies that create a sustainable business by placing people at the the heart of the sustainability initiative? And benefit from that?

Yes, there are.  I want to show you a fascinating video in which Daniel Pink presents the results of scientific studies on what motivates people…

Suppose you give all your employees one day for developing sustainable products and services. According to Daniel Pink you have a huge benefit. One day of pure undiluted autonomy has led to a whole array of ideas for new products and services that otherwise never had emerged. Just one day!

Let’s start the new year with  Just One Day of Undiluted Autonomy. A starting point for creating a sustainable business.

Are you in for a sustainability boost?